In tandem with specialist agency avenit in Offenburg, German press manufacturer Koenig & Bauer AG (KBA) has revamped its website to enhance the visual impact and make it more user-friendly. The fresh, streamlined design and editorially modified content reflect the group's aim to project a clear-cut corporate and product image that dispenses with superfluous, time-consuming extras.
The page structure has been simplified and functions improved to make searching for specific information much easier and faster. For example, videos have been integrated in the product pages, a mouseover glossary of print-related terms provided, a platform for online job applications added and download and contact details expanded. As ever, current news concerning the KBA group and international markets are a prime focus.