Xerox Makes It Personal At Direct Marketing Association Conference
Press release from the issuing company
ROCHESTER, N.Y., Oct. 10, 2003 – Xerox Corporation again will leverage the influential Direct Marketing Association (DMA) Annual Conference and Exhibition this year, showcasing its offerings in the 1 to 1 communication market and demonstrating the benefits of full-color, variable information (VI) digital printing solutions. Seven of Xerox’s top service bureau customers will also be on hand to display their flagship personalized printing campaigns.
“The DMA Conference is an important forum for Xerox to ‘influence the influencers’ of direct marketing (DM) programs and to reach the upstream drivers of full-color VI digital printing opportunities,” said Tom Wetjen, vice president and general manager, Worldwide Graphic Arts Industry. “Digital printing equipment manufacturers must help develop the 1 to 1 marketplace to drive color page volume and future production color placements, and to capture pages from offset presses.”
Among the other Xerox DMA highlights, Diane McGarry, chief marketing officer, Xerox Corp., will lead an educational speaking session, “Integrated Cross-Media: Connecting the Dots for the Perfect Profit Picture.” McGarry will discuss the emergence of processes and technologies for seamlessly merging and managing full-color digital print, Web and e-mail content, and producing personalized and relevant marketing communications. In addition to highlighting how Xerox is using personalized communications in its own marketing campaigns,
McGarry will facilitate a real-world, case study-based panel discussion featuring DST Output, one of the graphic arts industry’s leading data processing service bureau customers. DST Output’s Jim Reinert, executive vice president, operations, and Kim Herren, senior vice president, strategic planning and marketing, will participate in the panel. The session will take place on Tuesday, October 14 at 2:15 p.m. in the South Mezzanine, room S 310 G & H.
Xerox, one of the pioneers of last year’s first “1 to 1 Digital Print Pavilion” at DMA, will again utilize the space to demonstrate DocuColor digital printers and production presses (Booth 780). Booth visitors will view presentations featuring VI case studies that demonstrate powerful real-world ROI programs from leading companies. These presentations, held in Xerox’s “Profiting Through Personalization Theater,” will focus on applications in financial services, retail/wholesale, industrial/manufacturing and travel/entertainment.
Production demonstrations of the best-selling DocuColor 6060 Digital Color Press will also take place in the booth. The Xerox booth also will showcase strategic alliances with leading VI software partners Adobe Systems, Inc., Creo Inc., Exstream Software Inc., Pageflex and XMPie. Seven of the Graphic Arts Industry segment’s top data processing service bureau customers - Anderson Direct, Direct Mail Express, DST Output, Evatone, Lexinet, Mailmark and Precision Direct – will also participate in Xerox’s booth.
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