KPG Tops Sales Goals And Creates Demand For Monitor Proofing At Graph Expo
Press release from the issuing company
Norwalk, Connecticut, USA – Driven by strong customer interest in its newest digital technologies, Kodak Polychrome Graphics (KPG) surpassed its Graph Expo 2003 sales goals by 40 percent. KPG’s sales exceeded projections for the entire show before the end of the third day and finished the show up 60 percent over last year’s Graph Expo revenue.
KPG’s Graph Expo booth centered on a major exhibit regarding monitor proofing and the Kodak Polychrome Graphics Matchprint Virtual Proofing System. In addition to taking orders for the system, KPG estimates it gave thousands of visitors a better understanding of a technology that will impact how they proof jobs now and in the future.
"Graph Expo provided the perfect venue for us to demonstrate the features and benefits of monitor proofing to an audience that increasingly relies on digital technology to improve performance efficiency and business profitability," said Andrew Copley, President, KPG Americas. "We believe that the Matchprint Virtual Proofing System will become widely accepted by graphic arts providers and their customers as a contract color proofing system in the immediate future."
KPG informed Graph Expo attendees about the applications and advantages of monitor proofing through a live multimedia presentation, demonstrations of the Matchprint Virtual Proofing System, and a video that features users of KPG’s 2003 GATF InterTech Technology Award winning system. The SWOP (Specifications for Web Offset Publications)-certified system delivers accurate, consistent and reliable RGB monitor viewing of CMYK color reproduction.
KPG also successfully launched the Kodak Approval NX Digital Color Imaging System at Graph Expo. Featuring Rapid Recipe Color technology, the Kodak Approval NX system can accurately produce millions of spot colors faster than the current industry standard. Rapid Recipe Color technology saves significant time by laying down up to four densities of C, M, Y and K for process and spot colors simultaneously, instead of one at a time, and can laminate to virtually any substrate for folding carton and flexible package printing.
In addition to the well-received introduction of the Kodak Approval NX system, KPG enjoyed brisk sales of equipment designed to help customers transition to a digital workflow, including the KPG DirectPress 5034 DI System, Matchprint Virtual Proofing System, Matchprint Professional Server, Matchprint Inkjet Proofing systems, Xerox DocuColor 6060 and CtP platesetters and proofers.
"Graph Expo was a big success for KPG on every level, from educating customers on a new industry trend to selling large amounts of new capital equipment," said Copley. "We look forward to building on the momentum and excitement for monitor proofing and providing our customers with the technology and expertise that will help them build loyalty among their customers."
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