WhatTheyThink

KBA Chooses New International Ad Agency

Press release from the issuing company

January 26, 2004 -- KBA North America, a leading sheetfed offset press manufacturer based in Williston,Vt., has announced that Jager Di Paola Kemp Design (JDK) of Burlington, VT has been named its “agency of record” on Dec. 11, 2003. “We are extremely excited to be working with such a large, well-respected agency as JDK,” says Ralf Sammeck, KBA’s President and CEO. “We are looking to broaden our marketing initiatives and extend our advertising with fresh appeal.”   JDK is equally excited to be working with KBA North America. “We feel that there is an enormous opportunity to differentiate the KBA brand and to create awareness of KBA's unique strengths in the printing and packaging industries,” says David Kemp, JDK’s Marketing Director. “As buyers of printing, we always appreciate quality and KBA clearly delivers this on many levels.” Jager Di Paola Kemp Design uses design strategically to create brand distinction through strategy, identity, product development, packaging, advertising, websites, marketing collateral, branded environments, and visual merchandising. Clients include Bauer Nike Hockey, Burton Snowboards, Cartoon Network, Condé Nast, Electronic Arts, FMC Corporation,  Friendly Ice Cream Corp., Intrawest’s Stratton Mountain Resort, Merrell Footwear, the Osram Sylvania unit of Siemens, Segway, SoBe beverages, Viacom’s MTV and Spike TV brands, and other established and emerging enterprises. KBA North America is a leading supplier of sheetfed offset and digital presses located in Williston,VT. It is a member of the KBA Group, a leader in the manufacture of sheetfed offset, digital offset, web offset,rotogravure directory, security, and newspaper presses.