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DP Direct Accelerates Client Acquisition and Boosts Efficiency with GMC Software Technology

Press release from the issuing company

Boston, Massachusetts and Appenzell, Switzerland-- GMC Software Technology, the standard in customer communications, today announced that DP Direct has been able to accelerate client acquisition and boost the efficiency of their operations with GMC Software Technology. The GMC solution was implemented to streamline workflow and significantly increase print performance speeds, reducing the overall production time for DP Direct.

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As one of the largest digital printing, fulfillment and mailing houses based in the London, UK area, DP Direct is a proactive partner to many successful direct marketing agencies and blue chip companies.
DP Direct combines the latest technology, with the personal touch along with speed, efficiency and accuracy. With huge advances in digital printing technology over the last few years, DP Direct is in a position to offer their clients a real alternative to offset lithography without compromising on quality. As a result, DP Direct provides direct marketing products and services across all industries including, retailers, magazine publishers, newspapers, financial, print management and direct marketing agencies.

"Our previous software solution placed significant limitations on our high-speed continuous feed digital presses along with extra steps in our workflow," said Nick Claxson, Managing Director at DP Direct. "However, since our decision to invest in solutions from GMC Software Technology, we can now run the same equipment at maximum rated capacity, streamline our workflow with faster overall turnaround times for our customers."

GMC Software Technology has allowed DP Direct to attract new business from the large GMC user base in the UK that consists of service agencies and enterprise users. DP Direct are in the process of migrating all of their customer communication templates to the GMC platform, replacing their previous installation PReS from PrintSoft. The GMC platform will drive a number of different digital printing presses from several manufacturers.

"As one of the largest suppliers of direct mail services in the UK, we are honored that DP Direct has selected GMC Software Technology to improve their production process and expand their business," said Mike Davies, Vice President of Sales for the UK subsidiary of GMC Software Technology. "We look forward to assisting DP Direct expand their business, further their growth plans while offering their customers advanced solutions for customer communications."


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