Chicago, - R. R. Donnelley & Sons Company announced today that it has been awarded a multi-year catalog production agreement by Swanson Health Products. The agreement, which renews and expands the companies' relationship, draws on RR Donnelley's gravure, offset, and direct response printing capabilities as well as its co-binding resources.
Co-binding uses sophisticated computer-driven catalog assembly lines to bind and address several different catalogs during a single binding event in order to put the pieces into postal route order to maximize mail discounts.
Swanson Health Products, headquartered in Fargo, ND, brings national and Swanson brand vitamins, supplements and natural health care products direct to consumers.
"Swanson develops and maintains long-term customer relationships by providing exceptional value and outstanding service," said Lee Swanson, President. "RR Donnelley mirrors that approach. It offers a broad range of capabilities and uses services such as co-binding to help us contain costs and enhance our marketing communications program."
"We are very proud to continue to build on our relationship with Swanson. Employees across our platform will serve Swanson as they produce and mail Swanson's house and prospecting catalogs," stated John Paloian, RR Donnelley's Chief Operating Officer. "We believe that integrating gravure, offset, direct response and logistics capabilities through a single resource offers multi-channel merchants such as Swanson an exceptional resource."