Unisource Selects Dynamic Marketing Systems to Automate Marketing Support
Press release from the issuing company
Norcross, Ga., August 13, 2008 – Dynamic Marketing Systems, a provider of web-enabled marketing resource management solutions, announced Unisource Worldwide, Inc., one of the leading distributors of paper, packaging and facility supplies in North America, has selected the company's web-enabled Dynamic Marketing Center to support Unisource's marketing programs. Unisource's paper division sales team is now using the Dynamic Marketing Center to access all of the company's marketing support materials used in the sales process. In the future, the marketing support program is expected to include all three of Unisource's business units.
The Dynamic Marketing Center enables organizations to automate marketing and sales programs, while ensuring a consistent brand identity. The platform provides Unisource with a branded central repository for managing marketing and sales materials that can be easily accessed by its nationwide sales force via a Web portal. Typical contents of a Dynamic Marketing Center include sales literature, white papers, sales presentations, logos, premium materials, print ads, direct mail pieces and lists, training manuals and catalogs.
Dynamic Marketing Systems also assisted in the creation of a marketing campaign to publicize Unisource's expanded offering of paper products for digital printing. Digital is the fastest growing segment of the printing industry. The production copying and digital print market is forecast to grow to one trillion impressions in 2011 from an estimated 894 billion in 2008, according to Unisource. The expanded Unisource digital paper launch includes two new products, uDIGITAL gloss and uDIGITAL velvet. Unisource's line of papers is optimized for both digital and hybrid workflow and is available throughout the United States.
"The introduction of our new line of paper products is being well received in the digital printing market," said Dianne Linderoth, marketing manager for Unisource. "The uDIGITAL line is a value-add for our customers, and with the help of Dynamic Marketing Systems, we have been able to streamline our marketing processes and give our sales force the ability to easily access all marketing support materials from one central location while ensuring consistent application of our identity elements."
"With the implementation of our Dynamic Marketing Center, Unisource is able to quickly update and manage all of their marketing resources," said Gordy Cain, chief executive officer of Dynamic Marketing Systems. "Our marketing resource management solution will help Unisource better align their sales and marketing and bring their products to market faster."
The Dynamic Marketing Center is a Software as a Service (SaaS) delivery model requiring no software implementation and limited support from an organization's IT department. Dynamic Marketing Systems offers flexible pricing based on a company's level of use.
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