HOLLISTON, Mass.--Aug. 12, 2003-- W.A. Wilde, New England's largest direct marketing solutions and fulfillment provider, today announced continued growth of its web-based business. Over the past three months, Wilde has launched a dozen major direct marketing projects, leveraging its e-Z-Orders Internet services tool and other new technologies.
These projects cover a broad range of marketing programs in a variety of industries, including:
-- An online collateral management program for agents at one of the nation's largest insurance providers
-- A customer rewards database for a major New England supermarket chain
-- A print-on-demand program for one of the nation's top supplier of 401K programs
-- An online customer catalog for a west coast-based firewall technology provider
-- Customized programs for a major employee benefits company
Wilde's e-Z-Orders business comprises approximately fifteen percent of its revenue. E-Z-Orders gives businesses the power to manipulate their company materials, as well as manage inventories, on the Internet via a portal. e-Z-Orders is a powerful time-savings tool for customers who want to have access to their collateral at any time. e-Z-Orders also allows users to manage prospect and client databases, view and order literature, and personalize correspondence.
"These new client projects are an example of the tremendous progress Wilde is making in introducing new technology solutions to an increasingly diversified customer base," said Tom A. Wilde, president and chief executive officer of W.A. Wilde. "We are very encouraged with the continued growth of e-Z-Orders, one of the few Internet-based tools available in the direct marketing industry. We are pleased to be able to offer our customers truly unique direct marketing solutions that save them time and money."
"Wilde's innovative approach to business has kept our company successful for over a century, and we look forward to continuing to provide our customers with technology-based solutions for their business challenges."
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.