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Kodak and Pitney Bowes' Emtex Software Simplify Creation of TransPromo and Direct Mail Applications

Press release from the issuing company

ROCHESTER, N.Y., Mar. 2 -- Printing effective, high volume, variable color documents such as for TransPromo and direct mail applications is easier with expanded Emtex Software support for Kodak’s full line of KODAK VERSAMARK V-Series Print Systems. Announced today at Graphics of the Americas/Xplor International Conference and Exhibition in Miami, Emtex Software’s growing support for KODAK digital print solutions now includes the VERSAMARK VX5000e System, with resolutions up to 1200 by 300 dpi. Paired with the VERSAMARK VX5000e printer, the EMTEX VIP Server allows users to manage high resolution print files for TransPromo and direct mail applications, while EMTEX VDE software has excellent print stream re-engineering capabilities and world class workflow automation options. The KODAK VERSAMARK VX5000e printing system incorporates the latest evolution in continuous inkjet printing from Kodak. With an effective resolution twice that of the previous generations of continuous inkjet printheads, the VERSAMARK VX5000e system delivers an effective combination of high print quality and high productivity supporting a variety of print formats. The EMTEX VIP server is a high-performance output management solution that provides centralized print production management, real time data stream transformation, resource management, and job accounting. The EMTEX VIP server supports all leading data stream formats including IBM AFP, XEROX LCDS, HP PCL and ADOBE POSTSCRIPT and PDF. “As interest in personalized, powerful, one-to-one marketing communications continues to rise and gain popularity with marketers, our customers seek tools to efficiently manage increasingly complex projects,” said Ronen Cohen, Vice President, Inkjet Printing Solutions, Kodak’s Graphic Communications Group. “Kodak and Emtex Software are delivering print production solutions that overcome traditional transactional print challenges such as working with a mixture of legacy and modern applications, varying printstream formats, and complex workflow requirements.” In addition to the VX5000e system, the EMTEX VIP Server now supports all VERSAMARK print systems with MICR configurations. EMTEX VIP server capabilities for VERSAMARK solutions include fast conversions to IJPDS, even from POSTSCRIPT or PDF; support for 3- and 4-up and 300 dpi and 240 dpi printers; and support of ICC profiles for color conversion using the KODAK ICM Color Management System to ensure accurate color rendition. Emtex Software also supports the KODAK NEXPRESS Digital Production Color Presses, providing PDL (AFP, LCDS/Metacode, PCL and PS) conversion to PDF capability, full use of shared objects in PDF to improve performance, and, like the VERSAMARK print system, support of ICC profiles. Kodak and Emtex Software expect to announce additional support for NEXPRESS presses later this year. The VERSAMARK V-Series system can produce a wide variety of high volume applications including transactional documents, TransPromo documents, direct mail, books, newspapers and a variety of print on demand outputs. VERSAMARK V-Series systems are designed to meet the needs of customers to produce high volume output quickly, accurately and cost effectively. The VERSAMARK V-Series System offers multiple configurations, monochrome to spot color to process color, and lower cost of operation. Full color rated print speed for the 500 fpm (152 mpm) model prints up to 2,180 US letter portrait pages per minute (ppm) and 2,052 A4 ppm. KODAK products are backed by KODAK Service and Support. Named Best Support Organization at the 2006 International Business Awards, KODAK Service and Support includes more than 3,000 professionals in 120 countries. These professionals are fully qualified to help customers control costs, maximize productivity, and minimize business risk.