CHICAGO -- For many print service providers, making the transition to marketing service provider is key to continuous business growth and profitability. At PRINT 09 in Chicago this September, Kodak will showcase its Unified Workflow Solutions-designed from the ground up to help commercial printers, publishers, and package printers make this transition, and more importantly, understand their clients' needs and supply services that make those clients more effective at marketing and more efficient in supply.
"Today's print service providers are looking for creative ways to establish a partnership and deliver fresh, new, and innovative ideas to their clients," said Jon Bracken, Vice President, Enterprise Solutions, Kodak. "This is paramount to the future success of all print service providers. And it's why we've developed a robust set of value-added tools to help print service providers collaborate on and deliver more effective marketing communications materials."
Visitors to Kodak's booth 6907 at PRINT 09 will see KODAK Unified Workflow Solutions and the benefits of a single cohesive workflow solution that integrates and unifies the many aspects of business and production, color and data. From KODAK Web to Print Solutions and KODAK INSITE Campaign Manager to KODAK PRINERGY Workflow and KODAK COLORFLOW Software, these tools can help print service providers change the way their business operates and support their growth into new service offerings and new markets. Through hands-on software demos, attendees will learn how to transform the way they interact with print buyers and specifiers, and fundamentally improve the way they perceive themselves and their business.
KODAK Web to Print Solutions will be showcased at PRINT 09. Built on proven KODAK INSITE Software and KODAK PRINERGY Workflow Systems, KODAK Web to Print Solutions provide connectivity to KODAK NEXPRESS Digital Production Color Presses and additional third-party print devices via Kodak's Print-On-Demand Solutions CREO Color Servers. Web to Print Solutions play a key role in helping print service providers evolve into marketing service providers by improving turnaround time, reducing errors, and saving money.
KODAK Web to Print Solutions are built on KODAK Unified Workflow Solutions, which extend existing investments in both conventional and digital workflows by building directly on proven portal and PRINERGY System technologies. The use of open standards ensures a modular, expandable solution that integrates directly with the workflow, providing increased automation and levels of efficiency over standalone applications.
KODAK INSITE Campaign Manager takes the labor out of multi-channel marketing by controlling campaign elements and schedules, providing logic for targeting and executing campaigns, and tracking measurements with reporting tools that analyze campaign ROI. With INSITE Campaign Manager, campaigns can be developed, executed, and tracked more quickly and more accurately-at a lower cost. "INSITE Campaign Manager provides an opportunity for print service providers to strengthen their client relationships and expand their business by becoming complete marketing service providers," added Bracken.
Boasting new features is KODAK PRINERGY Workflow System, marking its 10th anniversary serving the commercial print market. As a fully integrated, digital, highly automated unified workflow management solution for print service providers requiring high performance and production management, PRINERGY Workflow System features modular, scaleable configurations and options that best match customer business needs and growth objectives. At PRINT 09, Kodak will show how the new KODAK PRINERGY Digital Workflow helps print service providers drive automation throughout digital workflows with universal digital press connectivity, intelligent job management, and scheduling tools-increasing efficiency and supporting the transformation to marketing service providers.
Also on hand at PRINT 09 will be the newest version of KODAK COLORFLOW Software. For print service providers, COLORFLOW Software is a new, intelligent solution for managing the many color control elements in a typical print production environment. It ensures a reliable color match from original electronic files all the way through the production process to the final output on both digital and conventional presses. COLORFLOW Software serves print service providers by ensuring that critical color control elements-curves, profiles, and spot recipes-are used together correctly, reducing costs across the board.
The new versions of KODAK PRINERGY Workflow and KODAK PRINERGY POWERPACK Workflow both include COLORFLOW Software and deliver optimal integration, productivity, and automation for blended conventional and digital production environments. The Press Management Option within PRINERGY Workflow gives printers better control within a blended environment by allowing them to control all presses from a single console.
For more information about Kodak at PRINT 09, visit www.kodak.com/go/print09.
KODAK Products are backed by KODAK Service and Support. KODAK Service and Support is made up of more than 3,000 professionals reaching more than 120 countries. It is a leading multi-vendor integrated services provider, delivering consulting, installation, maintenance and support services for the commercial printing, graphic communications, document imaging and data storage industries. KODAK Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.
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