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Duplo Announces New Corporate Identity

Press release from the issuing company

December 9, 2008 - Duplo Corporation has announced the introduction of a new corporate identity, which will be implemented globally throughout its subsidiaries and distributor companies from January 1st 2009. The new identity reflects the continuously evolving nature of the company, which combines traditional values and long standing expertise in print finishing based on its 50 year heritage of manufacturing excellence, with its strong customer focus and leading edge innovation and product development.
The cleaner modern lines of the new logo, which has been specifically designed for the Duplo brand, is supported by the tag line ‘from print to documents’, chosen to reflect the value that print finishing brings to the print production workflow, as well as giving greater emphasis to the importance of innovative finishing solutions within traditional, digital and hybrid print environments.
Akio Kaneko, Manager, International Sales Group at Duplo Corporation comments: “We’ve been working closely with all our partners to ensure that finishing is seen as a major way to differentiate printed products. Known for our innovative approach to product design, we’re committed to exploring further new applications and enter new market sectors to offer customers more value-added opportunities. Clearly, there was a need to bring our logo and corporate identity in line with our vision for the future, so we can look confidently forward whilst retaining the strong values of our heritage.”
Continues Mr Kaneko: “For us, it’s all about sustained investment in the industry. To complement our huge product portfolio for both the traditional offset and digital markets as well as our office products, we’ve invested heavily in the past few years to ensure that we’re able to match our product offerings with excellent after-sales service. This includes our technical resource, service teams, IT infrastructure, marketing, logistics and administrational functions to provide a streamlined and effective service to our customers.”
He concludes: “Initial customer reactions to our re-branding plans have been extremely positive and we’re set to move into a new era which will see the launch of a wider range of products, applications and support for customers. Our new brand image strongly reflects what Duplo stands for: outstanding customer service, innovative products and quality.  It also shows our enthusiasm to take the industry leadin ensuring that print providers understand the significance of effective, flexible finishing within the production process and the benefits it can bring to their business.”

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