Schawk names John Petrakis President, Retail Marketing Business
Press release from the issuing company
DES PLAINES, IL, -- Schawk, Inc., a leading provider of brand point management services enabling companies of all sizes to connect their brands with consumers to create deeper brand affinity, announced today that it has appointed John Petrakis as President of Schawk Retail Marketing, a business unit of the Company that serves many of the world's top retailers in planning, creating and executing compelling and consistently branded retail marketing experiences in and out of stores across numerous brand touchpoints.
"We are pleased to have John Petrakis join us to lead Schawk Retail Marketing," said David A. Schawk, president and chief executive officer. "John's extensive knowledge and experience in brand management, strategy and marketing will be key to elevating our retail marketing offering to the next level and enhancing its role in Schawk's delivery of brand point management."
Petrakis has P&L responsibility for the business unit and is charged with managing all facets of the business including strategy, new business development, the formation of new services and managing the existing retail marketing client base.
"I am thrilled to become part of a company that is supporting its vision of transformation with a clearly differentiated position in the marketplace," said John Petrakis. "I look forward to transforming Schawk Retail Marketing into a premier marketing communications company, providing on-line and off-line marketing solutions to help our clients capture a greater share of their target consumers at retail in a highly impactful and efficient way."
John's 25 years of experience includes senior management positions at the global and U.S. levels for The Nielsen Company, Kraft Foods Corporation, Associated British Foods and most recently Earth Friendly Products, where he held the position of Executive Vice President and General Manager, Consumer Brands.
John Petrakis received a Master of Management from the J.L. Kellogg Graduate School of Management at Northwestern University and a Bachelor of Arts in Economics from Northwestern University.
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