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Finch launches a new text and cover paper

Press release from the issuing company

GLENS FALLS, NY (August 19, 2008)  —  A swirl of cream dancing in a freshly poured coffee beckons readers from the cover of the debut promotion for Finch Paper’s new Premium Blend text and cover paper.

More than just an enticing photo, the art symbolizes what the new premium uncoated product is all about  — 
a perfect blend of ingredients and environmental attributes adding up to one must-try sheet of paper.

Finch Premium Blend is not only expertly crafted to deliver phenomenal print performance on its velvety-smooth surface, it’s made with 30 percent post-consumer fiber and certified to meet the responsible forestry standards of both the Forest Stewardship Council and the Sustainable Forestry Initiative® (SFI) program. Like all Finch products, Premium Blend is priced especially for today’s cost-conscious market, and backed by Finch Paper’s legendary customer service.

The new 24-page Premium Blend promotion, designed by Bart Crosby of Crosby Associates in Chicago, is rich with a variety of eye-catching photographs demonstrating the vivid colors, intricate detail and tonal range that’s possible with this finely crafted paper. The pages are a mixture of White and Soft White shades showcasing a variety of techniques to inspire designers and printers alike with their natural brilliance.

“This is one of those samples that you’ll keep going back to again and again because it illuminates the honest quality of a fine uncoated paper,” said Anthony McDowell, vice president of sales and marketing. “It has a look and feel you can’t put down.”

Finch Premium Blend is an ideal choice for corporate reports, marketing collateral, premium catalogs, art books, college viewbooks and newsletters. It’s available in a full range of sizes, and in basis weights ranging from      70 lb. text to 110 lb. double-thick cover. To order the new Finch Premium Blend promotion and swatchbook, please visit www.finchpaper.com or call your local Finch Paper merchant.