Ashburn, VA: October 16, 2008: The Specifications for Newsprint Advertising Production (SNAP) Committee announced the release of new color gamut (ICC) profiles for color reproduction with lower total ink density specifications. The new lower Total Ink Coverage (TAC) profiles address the lower ink volume required to achieve quality color advertising reproduction on lighter weight newsprint.
 
"The SNAP Committee recognizes the changing newsprint requirements of the newspaper industry and has created ICC Color profiles to maintain the highest color advertising reproduction quality." stated SNAP Chair Peter Brehm of Vertis Communications. "Advertising agencies and newspaper operations now have new ICC profiles that accurately reflect the lower ink density requirements for color reproduction on lower weight newsprint." He added, "The SNAP Committee is focused on creating tools that maximizes advertising quality to insure the highest advertiser satisfaction."
 
Over half of the newspapers printed in North America are now printed on lighter weight newsprint; the new SNAP ICC profiles define the color gamut for color printing on newsprint with 200% and 220% total ink coverage and utilize Grey Component Replacement (GCR) to minimize ink set-off. These new ICC profiles are available at the SNAP website (www.snapquality.com) and are based on the original SNAP ICC 240% TAC newspaper profile, which used the same color data as defined in the ANSI standard.
 
"It is important to understand that the SNAP Committee will continue to develop tools for the newspaper industry," emphasized Vice Chairman Dennis Cheeseman of US Ink / Sun Chemical. He noted that advertisers are looking to the newspaper industry, suppliers, and support organization, such as the SNAP Committee, to manage change and create effective tools to insure the highest quality print advertising reproduction.