CHICAGO, May 12, 2008 -- InnerWorkings, Inc., a leading provider of managed print and promotional solutions to corporate clients in the United States, announced today that it has acquired United Kingdom-based etrinsic, a leading provider of print management and marketing services to many of the UK's most successful organizations.
etrinsic is among the 20 largest print management companies in the UK and generated revenue of approximately $44 million in 2007. With headquarters in Birmingham, it has over 100 employees, including 15 sales representatives providing nationwide coverage. Currently, etrinsic serves an impressive client roster across a range of business sectors, including utilities, retail, travel and leisure and financial services. etrinsic's expansive supplier network will enhance InnerWorkings' global supplier base.
"With the acquisition of etrinsic, we will be able to further support the print needs of our US-based customers that also have operations in the United Kingdom," said Eric D. Belcher, President and Chief Operating Officer of InnerWorkings. "After an extensive review of the UK print management market, we are proud to announce our partnership with one of the most reputable and established firms in the UK."
"This is an exciting partnership for etrinsic," said etrinsic Managing Director Matt Bird, who will continue to manage the operations of the business. "We share similar business approaches and values and a commitment to customer service. Our partnership with InnerWorkings will strengthen our technology capabilities and enable us to accelerate our expansion plans in the UK. We are confident that our long-term knowledge and success in the mature UK print management market will benefit InnerWorkings and its customers."
Since going public in August 2006, InnerWorkings has been aggressively expanding its geographic presence, deepening its domain expertise and expanding its sales force to complement its extensive and diverse supplier network.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.