Montréal, Canada April 03, 2008 -- Quebecor World Inc. today announced the launch of its Integrated Multichannel Solutions (IMCS) program. IMCS is designed to help multichannel marketers achieve maximum return on their marketing investment through integrated solutions that target an ever-changing consumer across multiple channels.
"The consumer is in control. Many of our customers work very hard to integrate online and offline marketing initiatives that will ensure continued purchasing activity from a consumer who changes their buying behavior daily depending upon what is happening at a particular moment," said Maura Packham, Quebecor World's Vice President Marketing. "Quebecor World has developed IMCS to help our customers bridge their cross-channel gaps and target the end-consumer more effectively."
Aimed at improving the effectiveness of multichannel marketing, IMCS focuses on enhancing customer acquisition and retention, driving store traffic, increasing purchases per click on the Web, and revenue per response on direct marketing programs. IMCS provides the framework to build dynamic, flexible, data driven multichannel solutions that will reach a target audience more effectively by being where they are, when they are.
A comprehensive, integrated marketing strategy is a basic requirement for today's marketers. However, the challenge of many marketers is to build a marketing campaign that can respond quickly to changing customer needs and market dynamics, across all channels, in an integrated manner.
"Multichannel marketing has been evolving since the inception of e-commerce," says Mike Bloomfield, Quebecor World's Executive Vice President Sales. "Innovators like Quebecor World are transforming their business model to become a multichannel marketing partner for their customers, leveraging their expertise in print, premedia and logistic services to further integrate it with value-added solutions in interactive, print-to-web solutions and database marketing."
IMCS will help multichannel marketers leverage data intelligence, optimize media allocation, and integrate offline and online marketing programs, while simplifying the execution of multichannel efforts. Look for additional announcements in the weeks ahead detailing Quebecor World's IMCS products, services, and partnerships with industry leaders.
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