Suwanee, GA (June 9, 2008) - Direct Technologies, Inc. (DTI), one of the nation's premier direct marketing service providers, has extended its personalization capabilities with 4-Color Print on Demand.  DTI has embraced the technology, knowledge and expertise necessary to take full advantage of modern personalized marketing.

"Modern personalization goes far beyond just offering the right product to the right person.  4-Color Print on Demand gives you the power to use the most compelling imagery, color and variable data based on everything you know about a specific customer," said Brett Coltman, Vice President and COO, Direct Technologies.   "Gone are the days of the static "one-size-fits-all" mail piece." 

DTI's 4- color print on demand capabilities allow you to get creative with paper sizes up to 13" x 19.5," stock up to 100# gloss cover, with in-line folding and booklet making.