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MindFireInc Clients Embrace the Wisdom of Purls To Drive Sales

Press release from the issuing company

Irvine, California – December 3, 2008 - MindFireInc, the leading provider of on-demand marketing intelligence and sales automation software, today announced record levels of monthly client activity. During October, MindFireInc's acclaimed LookWho'sClicking personalization solution powered nearly 300 separate direct mail campaigns representing millions of direct mail pieces. Volumes were generated across different industry verticals and geographies, demonstrating broad market interest in improving response rates in the current economic climate.
In addition, MindFireInc reported a boost in its rate of new client acquisition, which doubled in the most recent month. Print service providers, marketing services agencies and advertising agencies in the US and overseas, were among the ranks of firms joining MindFireInc's user base. With these recent additions, MindFireInc's client community has grown by more than 50% this year, and is expected to exceed the large number of clients that joined in 2007.
"The basis for our solution is to help our clients bridge the gap between the online and offline worlds", said Arie Abecassis, President and Chief Operating Officer, MindFireInc. "With the acceleration in the changing needs of direct marketers, we offer our clients a differentiated, ROI-driven service that enables them to convert market challenges into real opportunities."
Due to the challenging economic environment and the intensified focus on marketing ROI, there has been mounting pressure for digital printers to find ways to better serve their clients. According to a recent industry report, "Renewing the Printing Industry", published by analyst Dr. Joe Webb, the print industry is in the throes of transformation and firms that cannot adapt, risk being among the 1000 or so printers that the industry sheds every year.
"Digital variable printing and Personal URL campaigns are our fastest growing areas as today's economic conditions drive our customers to turn to new methods to improve response and ROI," said Nicholas DeCesare, Senior Vice President of Mercury Print & Mail. "Marketers are now contacting us for our help to improve the results of their most important marketing activities. They realize the need for new methodologies to help do this".
Added Jeffry Brant Jr., Vision Graphix, Inc.: "Integrated marketing gives us an opportunity to address challenges that businesses face every day. By leveraging the power of print with the flexibility of the web, we feel we can provide our clients with a real return on investment. We chose the MindFireInc solution for its ability to quickly create campaigns, its outstanding reporting tools, and the hands-on approach that the company has taken in helping us implement this program."