MONTREAL, Nov. 18 - Transcontinental today announced it has acquired Redwood Custom Communications, a North American leader in custom communications headquartered in Toronto. Redwood is a full service marketing and communications company and creates turn-key custom publishing and branded content solutions for both print and digital platforms.
Redwood's offering includes data sciences, research and measurement, database marketing, variable printing, photo studio and premedia tools. This makes it an attractive complement to the services offered by Transcontinental's newly created Marketing Communications Sector, such as database analytics, premedia, email marketing, one-to-one marketing and the printing of marketing products.
"Transcontinental's primary goal is to help our customers identify, reach and retain their target audience," said François Olivier, President and Chief Executive Officer, Transcontinental. "Custom communications is at the frontier between traditional publishing and direct marketing, and offers the potential to unlock great value for our clients. We're thrilled to have a leader like Redwood Custom Communications on our team."
"Transcontinental's strategy for growth includes accelerating its development of the most compelling portfolio of marketing communications services in Canada," said Isabelle Marcoux, Vice Chair of the Board and Vice President, Corporate Development, Transcontinental Inc. "With Redwood Custom Communications, the first acquisition for our Marketing Communications Sector, we've significantly enhanced our offering for clients."
Key clients of Redwood Custom Communications include Aeroplan, Canadian Automobile Association (CAA), Home Depot, Mazda, Procter & Gamble, Sears and Sobeys. Redwood's team of 130 employees will remain under the leadership of Eric Schneider, Chief Executive Officer, Redwood Custom Communications, who will stay on as an equity partner.
"By partnering with Transcontinental, Redwood Custom Communications has the opportunity to grow its relationship marketing business and deliver incremental value to its clients," said Eric Schneider. "Our team is thrilled about the opportunities ahead of us."