ROCHESTER, N.Y., Feb. 25 - Chicago Tribune Publishing Group is continuing the successful roll out of Triblocal in the Chicago area, recently expanding the reach of the service to 21 microzone community websites. By using the KODAK Microzone Publishing Solution, Triblocal expects growth during 2008 to reach a total of 35 microzone websites and eight printed newspapers, with a combined circulation of 120,000.
"Since our initial launch, we have seen a significant increase in community participation on the web and in print," said Kyle Leonard, Triblocal Editor. "In expanding Triblocal, we looked to add suburbs based on an affinity between communities derived from schools, shopping and other resources."
Since announcing in April that it would become the first newspaper in the country to use the KODAK Microzone Publishing Solution to reach highly localized groups of readers and advertisers, Chicago Tribune has successfully launched community web portals that allow local citizens to contribute content. The Chicago Tribune is now publishing community papers and generating website content using the contributor's submissions. The latest expansion includes 13 new community websites.
"The KODAK Microzone Publishing Solution significantly expands the vitality of newspapers for both readers and advertisers, while leveraging advanced technologies in new ways to reach wider audiences," said Kevin Joyce, Chief Marketing Officer, Kodak's Graphic Communications Group. "The growth at Triblocal is a clear indication that print and the Internet can be used by newspapers to meet untapped needs of advertisers and readers."
Kodak has discussions underway with other Tribune properties, as well as non-Tribune newspapers, interested in the KODAK Microzone Publishing Solution.
"Triblocal is an effective way to engage folks in a dialogue about their specific communities," said Jane Jansen, General Manager, Triblocal. "We rolled it out to select suburbs last year, and given the positive response we received, we'll be even more aggressive this year about adding more communities."
The KODAK Microzone Publishing Solution allows local citizens to submit stories, photographs and community event listings; advertisers to create and place ads, as well as manage and store the ads they create, and pay for the media space using ecommerce functionality; and newspaper publishers to aggregate content, edit copy, assemble pages, and publish output for print and online versions dynamically.
KODAK Products are backed by KODAK Service and Support. KODAK Service and Support is made up of more than 3,000 professionals reaching more than 120 countries. It is a leading multi-vendor integrated services provider, delivering consulting, installation, maintenance and support services for the commercial printing, graphic communications, document imaging and data storage industries. KODAK Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.
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