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MetalFX Helps Heidelberg Brazil Look Brilliant

Press release from the issuing company

Leeds, West Yorkshire, United Kingdom; January 2008—The MetalFX metallic color system was used by Heidelberg Brazil at their recent open house to showcase the printing capabilities of their newest press, the Speedmaster XL 105.  At the open house, Heidelberg printed and die cut a folding carton incorporating the MetalFX process.
Mark Geeves, MetalFX Vice President—Americas, commented: We are pleased that Heidelberg chose MetalFX to illustrate the results which can be produced on their new press.  With the MetalFX 5-color printing process, printers can achieve brilliant metallic results with ease and speed."
MetalFX, a recent Ciba Specialty Chemicals Corporation acquisition, is a universal process and spot metallic color system that allows millions of metallic colors to be printed, all by adding only the one base silver ink to the usual CMYK mix. Ciba Specialty brings more than 40 years of experience in color matching to the worldwide graphic arts, paints, plastics, fibers and ceramic industries