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Kodak and Design2Launch Help Global Marketing and Creative Teams

Press release from the issuing company

ROCHESTER, N.Y., Mar. 19 -- Kodak and Design2Launch (D2L) announce a comprehensive workflow solution for global marketing and creative teams. The Graphics Lifecycle Management system (GLM) from D2L and Kodak provides an easy to use end to end digital workflow solution that improves speed, visibility and efficiency across an enterprise. The system is currently available from Kodak in the United States and Canada, and is being utilized by market leaders in the pharmaceutical, food and beverage, automotive, and consumer packaging market. “The powerful combination of Kodak’s color expertise and D2L’s digital workflow software speeds time to market, reduces production complexities, and delivers high quality marketing materials, artwork and packaging to consumer brand marketers,” said Kevin Joyce, Managing Director, United States and Canada Region, Vice President, Kodak’s Graphic Communications Group. D2L and Kodak’s GLM solutions provide instant visibility to “time and resource challenged” marketing and creative teams, streamlining collaboration, routing and approval, project management, tracking, proofing and reporting. The modular system links Kodak’s color management, print production workflow and proofing capabilities with D2L’s software for all types of graphics creation, including sales and marketing materials, print and web advertising, direct mail, POP and packaging. “Our mission is to provide global marketing and creative teams with easy to use digital workflow solutions that expand communication and collaboration between internal departments, disperse corporate teams, external agencies, and print service providers, enabling our customers to maximize time and resources, reduce costs and increase overall speed-to-market,” stated Ron Malloy, President and Founder, Design2Launch. The Graphics Lifecycle Management system is available as an enterprise system or as a hosted solution. Modules include: Visual Asset Management, Routing and Approval, Collaboration and Mark-Up, Project Management and Tracking, Auto File Conversion, and File Transfer Management.