ROCHESTER, N.Y., Mar. 14 -- Kodak’s leading TransPromo expert educates print providers on the value of this emerging communications solution in a series of webinars this year. The webinars, titled “WebEx Guide to TransPromo,” are hosted by Pat McGrew, EDP, Director, Transaction Industry Marketing, Inkjet Printing Solutions, Kodak’s Graphic Communications Group, and take place the third Thursday of every month at 11 a.m. Eastern time.
A print communications solution that gained popularity in 2006, TransPromo communications utilize transactional documents to deliver promotional messages.
“Bills, statements and other transactional documents, by their nature, have a captive audience and provide an ideal opportunity to tailor messages based on a consumer’s interests, preferences and patterns,” said McGrew. “Incorporating personalized color variable data into bills and statements creates a customer communication piece that gets attention and causes action. Each webinar will cover a new aspect of TransPromo to help print providers take advantage of this new solution.”
Marketers are better able to reach customers by adding color to documents and building personalized and customized communications, allowing for business growth opportunities. Advances in digital technology take the advantages of quality color printing even further by enabling the efficient, streamlined production of targeted rather than mass communications.
Visit http://kodak.webex.com and search for Pat McGrew’s Third Thursday Webinar at 11 a.m. Eastern time to sign up. To join the mailing list for these webinars, send an email to McGrew at [email protected]