Dallas Print Provider Hits Production Milestone Using KODAK NEXPRESS Digital Production Color Presses
Press release from the issuing company
ROCHESTER, N.Y., Mar. 13 -- WMSG Inc., a fully digital print provider in Dallas, produced a Texas sized volume of output in 2006, delivering 30 million impressions to advertising agencies, direct marketers and consumers. Overall, year over year volume at WMSG was up 67 percent. The backbone of the operation is a group of six KODAK NEXPRESS Digital Production Color Presses.
WMSG has five KODAK NEXPRESS 2100 Plus Digital Production Color Presses and added a KODAK NEXPRESS 2500 Digital Production Color Press in September. Kodak recently recognized WMSG for its leadership in adopting digital printing technology and the substantial growth of its business.
“We recognized very early on the power of variable data printing and the appeal of higher response rates you can achieve with VDP. We’ve grown to become the largest commercial color variable provider in North America,” said Jim Liszewski, president of WMSG. “NEXPRESS presses have really helped us deliver a stronger return on investment for our clients. About 50 percent of our growth last year was organic and we can link that right back to the higher response rates our customers continue to experience with VDP.”
Liszewski said that WMSG’s current applications span many different industries including automotive, consumer product and hospitality sectors. “Many of our clients have been using WMSG and VDP for several years and continue to experience success,” said Liszewski. “The approaches continue to be refined and more targeted based on the history and additional information we gain with each day. More opportunities for large enterprise, large-volume applications keeping coming our way based on these successes.”
“Our focus at WMSG is on data oriented, enterprise based acquisition and loyalty programs with many of the top consumer brands. We are fortunate to work with many of the top agencies in developing programs that have been very successful. The flexibility, ease of use and security of the NEXPRESS press helps us focus on using data to boost response rates,” Liszewski said. “We deal with agencies and clients that are very focused on quality. We not only have to have relevant data content, but most of our pieces must be ‘brand’ quality. The NEXPRESS Press has been a great tool in maintaining quality and consistency across our production environment. We have to be assured that multiple presses can output to the same quality standards, and repeat this week after week, month after month. Anyone familiar with digital printing knows this is one of the biggest challenges. The NEXPRESS Digital Color Platform has been extremely stable and gives WMSG the ability to produce the highest quality again and again.”
WMSG also received significant business in 2006 from photo gift item orders for consumers through the KODAK EASYSHARE Gallery. WMSG did millions of impressions for EASYSHARE Gallery customers during the holiday season. “KODAK EASYSHARE Gallery has been a great partner for WMSG. They demand incredible quality—as you can imagine based on the KODAK name—a requirement we are very familiar with from our high quality commercial applications,” said Liszewski on his long relationship with the Gallery.
The NEXPRESS 2100 Plus and NEXPRESS 2500 Digital Production Color Presses meet a variety of needs from entry level to very high volume environments. Customers are able to upgrade presses as they grow their businesses with options to select desired paper capacity, increase processing capability, and add a fifth imaging unit for delivery of spot color, watermarking and protective coating with the GATF InterTech Award-winning KODAK NEXPRESS Fifth Imaging Unit Solutions. The fifth imaging unit solutions also enable high impact glossing in conjunction with the KODAK NEXGLOSSER Glossing Unit. The booklet maker for KODAK NEXPRESS Digital Production Color Presses is available inline or offline for collating, stitching, folding, trimming, and creating standard or square back booklets of up to 100 pages.
KODAK products are backed by KODAK Service and Support. Named Best Support Organization at the 2006 International Business Awards, KODAK Service and Support includes more than 3,000 professionals in 120 countries. These professionals are fully qualified to help customers control costs, maximize productivity, and minimize business risk.
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