RR Donnelley Produces Award-Winning Media Kit for Hanley Wood
Press release from the issuing company
CHICAGO, Nov. 29 -- R.R. Donnelley & Sons Company today announced that it had produced the media kit for Hanley Wood publication Builder magazine that took top honors at American Business Media's inaugural Media Kit Awards. This media kit was one of 18 that RR Donnelley produced for Hanley Wood titles.
Having earlier signed a multi-year agreement to print 100% of Hanley Wood's business-to-business magazines, RR Donnelley committed to find additional ways to help Hanley Wood streamline its manufacturing processes, reduce its cycle times and minimize costs. The consolidated production of the 18 media kits at State Printing, an RR Donnelley company, in Columbia, SC was successful in each of these areas.
Completely digital workflow linking four creative agencies, Hanley Wood and RR Donnelley as well as standardized file formats and proofing protocols enabled the rapid turn-around times that this project required. Paper, tabs, pockets and binding were all standardized for brand consistency and cost reduction. Staccato screening printed with process inks eliminated the need for spot colors that had historically been used. RR Donnelley was also able to leverage its logistics expertise to ship the finished products more cost effectively than they had been in the past.
Hanley Wood's media kits had previously been produced at three different printers, driving a longer production schedule, occupying more of Hanley Wood's process management time and resulting in a higher total cost.
Frank Anton, Chief Executive Officer of Hanley Wood stated, "We are delighted that the closeness of the relationship which we have with RR Donnelley allows our operations teams to continually look for new ways to bring additional value to each of us. This will only increase in importance as we look to maintain our competitiveness in the years ahead."
John Paloian, RR Donnelley Group President Publishing & Retail Services added, "A key differentiator that we bring to customers is our ability to provide products and services that can positively impact multiple aspects of their businesses. As we continue to find ways to bring increased value to magazine publishers like Hanley Wood, we are proud that they entrust us with not only the production of their magazines, but also with the media kits that their sales forces use as critical tools to promote their books and generate advertising revenue."
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