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Redi-Mail Direct Marketing Grows Business with GMC PrintNet Software

Press release from the issuing company

November 20, 2006 - Boston, Massachusetts and Appenzell, Switzerland - GMC Software Technology, the new standard in personalized communications, today announced that Redi-Mail Direct Marketing is achieving significant productivity and business growth results using PrintNet software to expand personalization capabilities for their end user clients. Redi-Mail is a leading provider of data management, direct marketing, mail and fulfillment services for strategic personalized communications. Redi-Mail processes over five million mail packages a week for marketing agencies and other clients in automotive, banking, retail, insurance, non-profit and pharmaceutical industries. Personalized communication remains a strong growth opportunity for commercial printers, and Redi-Mail has expanded their print-on-demand capabilities to capture more of this market. "We offer customers the latest technology in personalization and customization to take on jobs that others can't do. With PrintNet, we've also added capabilities like variable signatures, custom matrices and on demand printing. As a result, we've significantly grown our business across various industries," said Allen Spokane, Redi-Mail Direct Marketing Vice President of IT. PrintNet offers Redi-Mail state-of-the-art personalization, along with scalability to handle growing volumes of direct mail and fulfillment work. Jobs typically number several million pieces, all variable. "Because PrintNet software is so robust, we are comfortable running millions of images," said Spokane. PrintNet seamlessly outputs the data streams to Océ continuous feed printers and Xerox cut sheet printers without modifications. "Marketers are becoming more and more sophisticated in their direct marketing strategies, and they rely on experts like Redi-Mail to make their complex campaigns a reality. We are proud to provide the quality technologies and solutions that allow Redi-Mail to deliver millions of documents and outstanding results for clients every day," stated Dr. René Müller, CEO of GMC Software Technology. Redi-Mail prepares sophisticated variable applications using complicated matrices of conditional content and logic embedded > within a document. Signatures, logos, and images can change on the fly. "The complexity of the applications makes them particularly challenging, but PrintNet makes it possible to do a complete matrix of on demand variable data," Spokane said. "Ninety-nine percent of our set up time involves integrating variable data with copy, and PrintNet helps the set-up staff work much faster." In addition, PrintNet online proofing and approval is saving Redi-Mail time and money, and increasing convenience for their customers. Now Redi-Mail layout staff can create variable documents much faster, and PrintNet online proofing helps turn jobs around more quickly.

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