ROCHESTER, N.Y., Nov. 3 -- Eastman Kodak Company named Jon Bracken as Vice President of Marketing and Channels, Workflow and Prepress Equipment (WPE) for its Graphic Communications Group (GCG). In his new role, Bracken is responsible for all WPE marketing initiatives, including product launches, advertising, branding and customer development. "Jon is a proven leader, and brings the industry experience and knowledge needed to help our customers grow their businesses," said Judi Hess, General Manager and Vice President, Workflow and Prepress Equipment, GCG. "In this position, we will rely on Jonís insight into customer needs to ensure we develop the best solutions for driving efficiency and expanding services." Bracken most recently served as Director of Product Management for Unified Workflow solutions. Prior to that, he spent the last 16 of his 21 years in the graphic communications industry in various product management and marketing roles within the former Creo organization, including leadership positions in the workflow, computer to film and computer to plate businesses for Scitex in Europe. ìThis is a tremendous opportunity for me to help create more value and awareness for KODAK solutions with our customers," said Bracken. Bracken holds a degree in Electronic Engineering from the University of Northumbria in the United Kingdom.