Xerox, Exstream Join Together to Help Businesses Get Personal with Customers
Press release from the issuing company
ROCHESTER, N.Y.--April 12, 2006-- Xerox Corporation and Exstream Software Inc. today announced a partnership that will pair Xerox consulting and managed services with Exstream's enterprise personalization software, Dialogue, to help businesses improve customer relationships through the use of customized communications.
"With the average consumer receiving more than 3,000 messages a day, personalization is a key tool in helping companies reach their intended audience with the right message," said Howard Holley, vice president, Document Outsourcing and Communication Services, Xerox Global Services. "Through Xerox's Communication Engineering consulting service, which combines behavioral science and design methodologies, our clients are able to deliver materials that elicit the desired response from the customer."
Through the partnership, Xerox Global Services will resell and deploy Exstream's Dialogue software, allowing clients in a wide range of industries - including telecommunication companies, healthcare providers, financial institutions, and utilities - to create, manage and provide fully personalized customer communications, such as statements, bills, policies, enrollment kits, welcome guides and general customer service correspondence.
"By working with Xerox, we deliver a solution that creates added value by providing materials to customers that help them market more quickly and at a reduced cost," said Rich Troksa, vice president of business development at Exstream.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.