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Four51 Introduces new on-demand feature, Custom Themes

Press release from the issuing company

Minneapolis, Minnesota, March 30, 2006 -- Four51, a rapidly growing commerce-on-demand (COD) network today announced a new on-demand feature, Custom Themes, which provides companies the flexibility to make their online sites look and feel completely unique. Eli Sackett, Market Development Director at Four51, explains that although Four51 customers always had the ability to customize their sites, "with Custom Themes, companies can differentiate themselves from the rest of the market, maintaining their niche while allowing their customers brand consistency." Growth is essential to every company and the best way to grow is to proactively attract new customers. With Custom Themes technology, Four51 customers have a blank slate to create the look and feel they want. Customization enhances the online experience, help to acquire new customers, and further penetrate existing accounts. Four51 knows that to succeed in competitive markets websites need to be able to mirror corporate brands. As Mike Sparaco of AlphaGraphics, a visual communications franchisor, explains, "Clients don’t want their site to look like an AlphaGraphics site, they want it to look like it’s theirs." AlphaGraphics used Four51’s Custom Themes to successfully create a unique site for a top restaurant chain that boasts 125 restaurants nationwide, with 20 being added each month. "For this client in particular it was imperative that we were able to offer a customized site," he says. In step with Four51’s reputation for versatile, easy-to-use software, Custom Themes is no different. For companies that do not have HTML experience, Four51’s support staff is in place to collaborate and create just the look desired.