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Kodak Previews New Capabilities of KODAK TRACELESS System at drupa

Press release from the issuing company

DÜSSELDORF, GERMANY, June 6-Kodak is previewing enhanced capabilities of its KODAK TRACELESS System for Anticounterfeiting at drupa 2008. Kodak will offer technology demonstrations of several new Security Solutions capabilities, including thermal transfer ribbon, optically variable ink and the ability to deliver the TRACELESS System on KODAK NEXPRESS Digital Production Color Presses.

The TRACELESS System can be easily integrated into existing production processes, allowing virtually any industry to use the sophisticated solution to protect its products. Kodak already implemented its solutions in the pharmaceutical, consumer electronics, wine, apparel, cosmetic, fragrance and other markets.  New applications demonstrated at drupa will make it even easier for print service providers to offer TRACELESS System protection.

The NEXPRESS Digital Production Color Presses will be able to apply anticounterfeiting measures using the KODAK NEXPRESS Fifth Imaging Unit Solution. This easy to implement method has no effects on the characteristics of the end product, providing printers with maximum flexibility for delivering an effective anticounterfeiting measure for their customers.  Kodak is actively seeking pilot customers for secure printing with NEXPRESS Presses.

 "Kodak is leveraging its expertise in material science and digital imaging to enable printers, brand owners and organizations to be proactive against counterfeiting," said Steven Powell, General Manager, Security Solutions, Kodak's Graphic Communications Group. "For brand owners, the print process is a critical role in developing a brand protection strategy, and with the TRACELESS System, printers are well positioned to deliver a tough measure against counterfeiting."

Optically variable inks (OVI), such as those used on major banknotes, are another printed security device commonly used to provide a visible anticounterfeiting solution in which ink color changes as the viewing angle is varied. OVI is a powerful countermeasure, and when used in conjunction with the ultra covert TRACELESS System, provides a thorough brand protection strategy that offers both authentication and copy prevention. During drupa, Kodak is displaying printed samples of OVI that are currently in development and can easily be combined with TRACELESS System markers.

Thermal transfer ribbon, commonly used in the 6 million thermal transfer printers around the world, is a common method for printing barcode labels for products, such as electronic devices and pharmaceutical packaging. Kodak demonstrates how its TRACELESS System allows manufacturers to print authenticated barcode labels that can be used to both authenticate and track items targeted by counterfeiters.

In 2007, the TRACELESS System received the GATF InterTech Technology Award for its highly effective capabilities and easy implementation for commercial printers.

KODAK Security Solutions leverage Kodak's expertise in material science, digital imaging, document imaging, and graphic communications to create a broad portfolio of products and technologies that protect against counterfeiting. KODAK Security Solutions are backed by KODAK Service and Support, with more than 3,000 professionals reaching more than 120 countries. KODAK Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.