Quark and LiveTechnology support global brands with powerful customization solution
Press release from the issuing company
DENVER - March 23, 2006 - Quark Inc. announced today that LiveTechnology has chosen Quark Dynamic Document Server (QuarkDDS) for use in LiveTechnology's hosted solution "LiveMarketer." LiveMarketer enables advertising agencies to manage a client's local marketing across 21 types of media while providing to a client's local business unit tools to create customized marketing materials using corporate-approved creative assets. LiveTechnology customers can customize newspaper, magazine, direct mail, billboard, collateral, point-of-sale, and Web advertising with local offers and messaging within brand templates, while controlling the details of an entire campaign right up until the materials are due to media.
LiveMarketer, a powerful marketing solution, integrates modules explicitly tailored for customized local marketing and corporate brand control. LiveTechnology selected QuarkDDS to replace an internally developed, PDF-based composition tool and enhances their customers' ability to create, manage, and automatically produce rich, complex, color documents at high speed. QuarkDDS is a server based, Web-enabled application that uses QuarkXPress templates and variable data inputs to create multichannel output to print, Web, and PDF formats. The
LiveMarketer solution reduces time to execute campaigns and optimizes utilization of brand assets typically created in QuarkXPress, the category-leading page layout and design application.
"Our LiveMarketer provides agencies with tools to manage marketing and communications at all levels of the client organizations," said Wayne Reuvers, CEO of LiveTechnology. "Companies with global brands can provide their branches, retailers, dealerships, or even franchisees with the tools to execute localized marketing with brand and message consistency. Our customers are able to combine the power of local marketing with the consistency and professionalism of the national campaigns, executed in minutes rather than the traditional days or weeks required. One of our large retail clients has cut cycle time from 17 days down to 3, while eliminating 42% of the production costs. By partnering with Quark and integrating our localization and legal engines with Quark Dynamic Document Server, we're able to extend our solution to produce newspaper, in-store, and POS advertisements, as well as brochures, direct-mail, out-of-home, and other sales and marketing materials."
The LiveTechnology solution with QuarkDDS is available now in the U.S., and soon will be deployed for Sony Europe through Live Technology's affiliate Code-UK.
"LiveTechnology's implementation of QuarkDDS delivers a valuable application for businesses and their agencies. LiveMarketer enables agencies to maintain control over their marketing materials and deliver a message that is consistent, clear, and compelling," said Richard Pasewark, senior vice president of sales and marketing at Quark. "LiveTechnology's system optimizes the use of Quark products across design, brand, and production workflows - proving the performance of Quark Dynamic Document Server in a production environment."
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