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ECRM Promotes Violet Ctp And Stochastic Screening For Newspapers With Tabloid Newspaper

Press release from the issuing company

CHICAGO –- March 22, 2006 –- ECRM Imaging Systems today announced their solutions line-up for the upcoming NEXPO 2006 trade show in Chicago (April 1-4). ECRM will exhibit both the ECRM NEWSmatic 250 CTP system and the ECRM NEWS System CTP solution. Connecting the systems and providing seamless workflow will be MAXWorkFlow NEWS 3.8. MAXWorkFlow News is a robust, automated prepress production server designed specifically for the newspaper environment, powerful enough to drive many devices simultaneously and flexible enough to be customized to each user environment. The complete workflow will be exhibited in booth #14054 at NEXPO. For more information, visit www.ecrm.com. Greatest Form of Flattery… Rather than just telling newspapers that violet CTP and stochastic screening are beneficial to their production operations, ECRM took the next step and replicated the process of making a paper. Focused upon demonstrating to newspapers the quality benefits, ECRM began developing their own 4-page tabloid newspaper. From laying out the paper, to writing their own articles, to producing the plates and printing it, ECRM lived the newspaper life – at least one issue’s worth. The paper depicts several images that were produced using stochastic screening and output on ECRM CTP platesetters. The paper articles are also newsworthy as they address many of the issues facing today’s newspaper production managers. Copies of the newspaper will be available at the ECRM booth throughout the show. ECRM Quote… “We began the [newspaper] project just weeks before the show and faced all the same issues that any weekly would,” noted Mark Givens, Vice President, ECRM. “The goal was to produce an issue that would highlight the added quality of stochastic screening and the financial value it offers publishers, while addressing critical production issues. Like any paper, we had to race to pull together copy, fit it into the layout, fact check the information, and finally produce the printed piece. Our staff worked just as hard as any newspaper’s, and we have even greater respect for what it takes to make the news happen on a daily basis. This is why we want to help papers to better understand what violet CTP and FM screening offers them in terms of time and cost savings, as well as the obvious enhancements in production quality.”

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