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Kodak to Highlight Power of Sales Lead Generation at Canadian Marketing Association Conference

Press release from the issuing company

ROCHESTER, N.Y., February 24 – Canadian business owners interested in improving business to business sales will learn how Eastman Kodak Company applied one to one marketing to improve its lead generation process by 60 percent at the Canadian Marketing Association (CMA) B2B Conference on March 1 in Toronto. Mark F. Weber, Worldwide Director, e-Marketing, Kodak’s Graphic Communications Group, will present “Lost Opportunity – The Missing Link Between Demand Creation and Lead Follow-Up,” a look at the tools and solutions that drive lead generation and fulfillment for the sales force. The discussion takes place at 9:30 a.m. at the Westin Harbour Castle. “A large business to business sales force needs a constant flow of new prospective customers, and creating demand through qualified lead generation is crucial,” said Weber. “Kodak is proud to share its ideas on how to develop more qualified prospects while assuring sales follow up.” “Generating qualified sales leads through integrated direct campaigns, trade shows and other means is a significant investment,” said Jeff Cleary, Managing Director, Catalyst Direct, Kodak’s demand generation agency in the United States and Canada. “Most business to business companies find that only about 50 percent of all leads actually receive sales rep follow up. We helped Kodak develop a process that drove a significantly higher follow up and we want to help others learn how to drive similar results.” In addition to Mark Weber, the 2006 CMA B2B Conference will feature presentations by other leading marketing experts on the key issues facing B2B marketers today. These include B2B brand loyalty, supporting interactions with sales force management, and measuring marketing performance in the B2B environment. The conference concludes with remarks by David H. Wilkins, United States Ambassador to Canada, who will discuss the changing trade landscape between Canada and the U.S. For more information or to sign up for the CMA B2B Conference, visit http://www.the-cma.org/events/b2b.cfm.

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