GREENWICH, CT, December 1, 2005 — Broadford & Maloney (BMI), the industry's leading graphic arts public relations and marketing firm, today announced that "MediaDays 2006," a major national press event underwritten by leading graphics industry suppliers, will be held from June 26 to June 28 in Chicago.
Launched in May 2005, MediaDays provides prominent industry innovators with a unique three-day platform to preview their newest technologies and equipment advances in a series of in-depth press conferences for the editors of leading trade publications. Event participants in 2005 included Kodak, Xerox, Mitsubishi and Baldwin Technologies.
Organized and managed by Broadford & Maloney, MediaDays 2006 will again be structured with the format that has delivered highly productive results for the participating companies. UK-based AD Communications, originator of the MediaWeek concept for drupa, Ipex and other European events, is a partner of MediaDays 2006.
"MediaDays 2006 is designed to produce the same outstanding results that exhibitors realized from their participation in our first MediaDays event earlier this year,” Martin Maloney, Chairman of Broadford & Maloney, observed. “As before, the event will provide a unique nexus, bringing together their individual resources to provide a cost-effective pre-show press communications platform. It permits event participants to efficiently reach leading editors in a collegial environment to provide in-depth information well in advance of all the Fall 2006 shows including Graph Expo 2006, Labelexpo, Pack Expo, SGIA, and Printworld 2006 in Toronto. MediaDays 2006 also falls two full months after IPEX, giving participants an opportunity to explain IPEX announcements in depth to North American journalists. In addition to the briefing sessions, casual dinner events will give company executives an opportunity to interface with editors on an informal, personal basis."
Participating companies can provide top editors with advance briefings on their exhibit and demonstration plans for Graph Expo and the other Fall 2006 shows, giving them editorial opportunities months in adance. MediaDays 2006 also will provide a special electronic portal for additional international distribution of releases to the editors of as many as 100 additional worldwide publications.
The U.S. and Canadian editors who will be attending MediaDays 2006 are responsible for magazines with a cumulative reach of over a million readers. Including the circulation of international publications, the combined readership approaches two million.
For further information about MediaDays 2006, North America-based companies can contact Martin Maloney, Broadford & Maloney at [email protected]
or 203-661-2900. The European contact is Richard Allen, AD Communications at [email protected]
or +44(0) 1372 464470.