Kodak Expands Business Development Services at Print 05
Press release from the issuing company
ROCHESTER, N.Y., September 9, 2005 – Kodak's Graphic Communications Group (GCG) today announced the expansion of its comprehensive Business Development Services at the Print 05 exhibition, McCormick Place in Chicago. KODAK Business Development Services are designed to deliver innovative, cutting edge tools, services and support to customers seeking to maximize their return on investment and achieve dynamic business growth. KODAK Business Development Services are an expansion of a proven combination of marketing and promotional resources with experienced consultants focused on helping customers effectively manage, promote and expand their digital printing businesses.
“Print businesses are looking to achieve better results through quicker turnarounds, shorter runs, lower inventory, and more dynamic and effective communication programs,” said Cheryl Nelan, Director, Customer Development, GCG. “While many print businesses know that digital technology can help them add high-value services and streamline operations, they are also seeking experienced support, tools and resources to help them grow as a business by capitalizing on new industry trends, creative applications and best practices.”
KODAK Business Development Services represent the latest extension of Kodak's promise to translate cutting-edge technology into new business opportunity. As part of this commitment, these services will continue to expand as the KODAK product portfolio grows. Supported by business development specialists in the field, the program is rich in tools including business planning resources, sales support training and materials, industry and vertical market resources, open house support, application guides and samples, owners' guides, and marketing templates. In addition, 24/7 access to the tools and support is available via a new web-based customer portal.
“One of the important features in making a selection on the purchase of KODAK printing equipment was to make sure that we had a way to help grow our business as well, because it wouldn't be a good thing to buy the equipment and then not have business to support it,” said Walter Payne, president of ImageMark Business Services in Gastonia, N.C. “Kodak's Business Development Services allow us to learn from people who had been in this business for a long period of time, and glean from them the knowledge that we needed to help promote ourselves in this particular industry.”
KODAK Business Development Services are designed to help customers achieve dynamic business growth, with programs to guide users of KODAK solutions on:
•Accelerating payback and maximizing ROI.
•Minimizing the learning curve.
•Retaining and growing customers.
•Winning new customers and opening new markets.
•Developing new products and services that drive new revenues.
•Maximizing customer satisfaction and loyalty.
“The goal of Business Development Services is to combine the experience of our business development specialists with a 24/7 online support vehicle to help our customers develop their business and marketing plans, focus and understand key markets and opportunities, train sales staff, and support the team in sales calls,” said Nelan. “Essentially, to help our customers be more successful.”
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.