KBA North America, a leading supplier of sheetfed offset and digital presses based in Williston, VT, is announcing that Rey Nelson Printing Inc., a 28-year-old California trade printer located in Ontario, Calif., purchased a KBA Genius 52 UV five color, the world's first waterless UV press, at Print 05 & Converting 05, the largest, most comprehensive event for the commercial, package printing, and converting industry in the world in 2005, taking place September 9-15 at Chicago's McCormick Place. The press was sold through Pre & Press Consultants, a new KBA authorized sales agent in southern California that represents KBA 74 Karat and KBA Genius presses. “We're known as a very fast turnaround, high-quality printer that caters to demanding brokers and other printers,' says George Alderson, president of Rey Nelson Printing, Inc. “We wanted to purchase a press that would set us apart from our competition and allow us to print on synthetic substrates. We feel that this particular niche will set us apart in the California market and give us a very profitable new market to enter.” The Genius 52 is a 20-inch format press designed for the short-run color market. It can produce the highest waterless print quality with only two transfer points in less than five minutes. The Genius 52 features one-operator ability, ultra short make ready times of less than 5 minutes from approved-sheet to approved-sheet, a unique ability to print on a wide variety of stock up to 32 pt, its high quality print results and the low startup waste of less than 10 sheets. “I've done a lot of research into UV printing and UV-equipped presses,” says Alderson. “I was quite impressed with the Genius 52's keyless inking system and its ability to provide us with short-run jobs in a matter of minutes. We're known as the “can-do printer” and the Genius 52 will give us a new piece of equipment that allows us to do any type of synthetic or unique substrate job.” Founded in 1977 by Rey Nelson, the firm has grown over the years to employ 19 in a 20,000 sq ft facility posting $5 million in annual sales. Nelson remains the firm's CEO.