Market Connections Reaches 10-Million-Prints with Nexpress in 1 year
Press release from the issuing company
ROCHESTER, N.Y., August 8, 2005 -- Eastman Kodak Company reports that Market Connections has produced 10 million prints in the last year, and achieved record monthly printing volumes in Canada using the KODAK NEXPRESS 2100 digital production color press. In recent months, Toronto-based Market Connections has exceeded the one million prints-per-month threshold several times on its NEXPRESS 2100 press, and produces the highest print volume of any Canadian user.
Market Connections, which offers turnkey custom publishing solutions, is experiencing 4 percent to 5 percent compound volume growth each month thanks to a unique business model focused on all-digital design and production of content-rich, targeted newsletters for various market sectors, including financial services, real estate, and dental practices. To provide customers with cost-effective and efficient publishing services, Market Connections manages the entire production process from design and development of applications to full production, finishing and mailing.
"By relying on an entirely digital environment, we are able to provide the flexibility, quality and cost-effectiveness necessary to successfully deliver customized publishing programs, month after month," said Michael Moran, president of Market Connections. "The NEXPRESS 2100 press is the heart of our workflow and has consistently given us the reliable operation and uptime required to support our rapidly growing business."
Market Connections serves 95 percent of its 6,000 customers on a subscription basis, tailoring individual newsletters based on uploaded data for each recipient. To build a client base from the "top down," Market Connections first promotes its capabilities to corporate headquarters decision-makers, offering customized samples of its work. "We're looking to grow our customer base more than threefold in the coming years, and the NEXPRESS 2100 press will be the cornerstone of our operation," added Moran.
One reason for Market Connections' success is the fact that the company can tightly control its production costs. Kodak offers its digital printing system customers a range of high-value programs, including operator replaceable components (ORCs) for greater self-reliance and uptime; a consumables plan to minimize monthly consumables expenses; volume purchase discounts on both consumables and ORCs; and no per-print click charges. For a high-volume user like Market Connections, this controlled cost structure was a critical factor in the decision to buy a NEXPRESS 2100 press, and is key to maintaining an efficient operation.
As Market Connections looks to the future, with its customer base and print volume steadily growing, it will continue to rely on its workhorse digital printing system. "This is incredible equipment," says Mike Moran. "On multiple occasions, we have produced 90,000 prints, 95 percent of which were variable data-driven, in about 20 hours. In my view, it simply does everything we ask it to."
For more information on Market Connections, please visit www.marketconnections.com.
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