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First Data Corp. Purchases Kodak Versamark VX5000 Printing System to Add Digital Color Capabilities

Press release from the issuing company

DAYTON, Ohio, May 19, 2005 – Kodak Versamark, Inc., a part of Kodak's Graphic Communications Group, today announced that First Data Corp. has purchased a KODAK VERSAMARK VX5000 Printing System for its Omaha, Neb. print mail facility. First Data will use the new VX5000 printing system as part of its new Strategic Communications Solution to address the diverse printing needs of its 1,400 card issuing clients. ”For more than 30 years, First Data has provided its clients a sophisticated set of technology solutions that drive change and innovation by offering the right technology at the right time, for the right use. This is a natural extension of that strategy. First Data's Strategic Communications Solution leverages the convergence of key technology and data to help our clients make customer communications a strategic advantage,” said Jim Schoedinger, president, First Data Card Issuing Services. “We're integrating Kodak's color printing capabilities with a state-of-the-art composition engine that includes one-to-one segmentation tools and a secure electronic delivery platform. At the heart of these technologies will be our clients' data, which will drive the ability to do unique and meaningful personalization. First Data is excited to introduce this comprehensive and far-reaching capability to help our clients realize a healthy ROI for their customer communications.” With a capacity of up to one million impressions per day, the VX5000 is an integrated digital printing system capable of producing 100 percent variable data in black, highlight color and CMYK process color. A roll-fed system with print speeds of up to 500 feet per minute (150 meters per minute), the VX5000 system is designed to handle very heavy-duty production, yielding more than 2,000 pages per minute with an exceptionally low operation cost per page. The VX5000 system offers a variety of model configurations to handle virtually any variable data printing application, making it ideal for custom, personalized marketing materials using multiple versions. “The VX5000 continuous inkjet printing system is a reliable solution designed to deliver the high productivity, flexibility, and the cost-effective color quality credit card issuers need as they employ more personalized and customized customer communication,” said Ron Gilboa, vice president of marketing, Kodak Versamark. “In addition, the ability to expand functionality with the VX5000 system ensures that First Data is investing in a print platform that will remain viable for years to come.”