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Kodak's Barbara Pellow Speaks at Financial Communications Forum

Press release from the issuing company

BOSTON, April 29 - A digital printing and publishing pioneer, Barbara A. Pellow, chief marketing officer and vice president of Eastman Kodak Company's Graphic Communications Group, spoke today at the Financial Communications Forum in Boston, Mass. The Financial Communications Forum features unique, targeted programs that address the communications challenges the financial industry faces - from privacy concerns and emerging compliance issues to design trends and communications technologies. Pellow's presentation, Marketing Transformation: How Digital Transformation of Print Communications Expands Market Reach, Speeds Time to Market and Improves Business Results, focused on how financial services firms can leverage digital production technologies to create new business opportunities. "When we talk about innovation, perhaps nothing has changed for businesses as much as how we market our products and communicate with our customers," said Pellow. "As little as ten years ago, businesses were limited to print, TV and radio as communication outlets to the masses. Today, the integration of rich customer information, cross-media communications, and the ability to create print communications customized to the level of the individual or group is changing the way we think about communications - and accelerating our ability to take compelling ideas and offers from the drawing board to the customer." Pellow's presentation reviewed learnings from across the printing industry on just how digital technology and creative communications strategy are driving marketing transformation in the financial services industry. Kodak's Graphic Communications Group provides customers with breakthrough products and services designed to operate throughout the entire graphic communications environment. Kodak offers customers the broadest portfolio of technologies, products and services to meet their business needs, with solutions ranging from intelligent business scanning, prepress and workflow to high-quality digital and offset output.