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NEXPRESS 2100 Inspires Bridge Communications with Creative Digital Solutions

Press release from the issuing company

ROCHESTER, N.Y., February 23, 2005 - NexPress Solutions, part of Kodak's Graphic Communications Group, has recently installed a KODAK NEXPRESS 2100 digital production color press with a fifth imaging unit and the NEXPRESS intelligent color solution at Bridge Communications in Maldon in Essex. Bridge Communications has won the Direct Mail Printer of the Year Award at the Print Week Awards for 2003 and 2004. The company, recognized in the print industry as innovative and entrepreneurial, has built on its creative strengths and as a result, is taking a large slice of the action in the direct mail market. "We have consistently focused on creativity and innovation," says Peter Ruck, joint managing director for Bridge Communications. "We have bridged a gap in the market with our offerings of clever one-piece specialized mailers, meeting the needs of companies and their creative designers who want something different. Bridge Communications has pioneered new ideas from the start. It is part of our company ethos. We believe in pushing boundaries and with the NEXPRESS 2100 press, that is exactly what we intend to do." "In today's world of personalization," continues Ruck, "the recipient will respond to a unique and inventive mailer, which speaks directly to them. Statistics tell us that intuitive, targeted mailers are getting results. We chose the NEXPRESS 2100 press with the fifth imaging unit and intelligent color solution as it is miles ahead of the competition and opens up a host of possibilities for us. With its capability to handle a wide variety of substrates and its color management tools, the NEXPRESS 2100 press offers unlimited imaginative choices." Bridge Communications is exhibiting at the International Direct Marketing Fair at Earls Court, London from February 22-24, 2005, on Stand 421 where it is launching its digital strategy. The company will also be demonstrating its plans for personalization and variable data with DirecType software, which allows customers to create individualized images with text-based information. Peter Ruck elaborates on their strategy. "This technology will enable us to offer unique products to our customers including an increase in opportunities to address CRM strategies," notes Ruck. "By providing our customers with a unique product specifically targeted at their niche marketplace, we can effectively support their customer relationships." The firm offers an extensive range of services including high-volume, high-quality direct marketing services as well as short-run targeted mailings. All data management and finishing takes place on-site and Bridge Communications is renowned for its personal service no matter the size of the job. Its client portfolio includes leading blue chip companies and the company is building its revenues year over year. Peter Ruck concludes, "We have had excellent co-operation and support from NexPress Solutions. It is a dynamic and productive relationship. We are in our infancy as a company, but with NexPress alongside, we are going to the stars."