Editions   North America | Europe | Magazine

WhatTheyThink

Direct Group Mails more than 1.3 billion pieces in 2004

Press release from the issuing company

Trenton, NJ - Direct Group (DG), a leading provider in the premium high-volume, time-sensitive segment of the direct mail industry, produced and mailed more than 1.3 billion pieces of first- and standard-class mail on behalf of clients in 2004. That number exceeds by 20 percent the 1.1 billion pieces produced and mailed in 2003. At its three main production facilities located throughout New Jersey, Direct Group prints, personalizes, assembles, affixes cards, inserts, commingles and mails on average more than five million pieces of mail every day of the year. The company can produce more than nine million pieces a day. To keep pace with the needs of its world-class customers, Direct Group has more than doubled the size of its largest direct mail production facility, located on Rt. 322 in Swedesboro, NJ., from 167,000 square feet to 417,000 square feet, doubling the number of printing presses and restructuring the layout to greatly speed workflow from concept through mail. In less than six months since DG senior management, together with funds advised by private equity firm Schroder Ventures US, acquired DG from Prinexus, Inc., DG has expanded substantially. DG purchased Coupon Service Corporation, a Jersey-City, NJ, direct mail company in June. The facilities are less than two hours' drive from the direct mail, financial, pharmaceutical and not-for-profit capitals of the United States. Direct Group prepares multiple-part direct mail packages, many of which contain detailed personalization or other information that DG's customers need to get out quickly, accurately and confidentially via the U.S. Postal Service. DG does similar work at its Jersey City and Robbinsville, NJ, facilities. In addition, at Robbinsville, Direct Group offers complete fulfillment services for customers, picking, packing, assembling and dispatching samples, literature and other customized packages for customers in response to mail, fax, Internet or telemarketing requests. The facility is U.S. Food and Drug Administration-compliant and licensed for prescription drug sampling.

WhatTheyThink is the official show daily media partner of drupa 2024. More info about drupa programs