Editions   North America | Europe | Magazine


Precisia Appoints Broadford & Maloney Inc. Agency For PR And Marketing

Press release from the issuing company

ANN ARBOR, MI, January 26, 2005 — Precisia LLC has appointed Broadford & Maloney Inc. (BMI), the nation's leading organization serving the graphic arts and related high-technology industries, as its agency of record for public relations and marketing communications. A wholly-owned subsidiary of Flint Ink Corporation, Precisia is a leading developer of advanced printed electronics technologies. Dr. Graham Battersby, president of Precisia, noted, "Broadford & Maloney has extensive experience in helping companies introduce new concepts and technologies to the packaging, label and tag markets that we have targeted for our unique printed electronics products, such as radio frequency identification (RFID) antennas. The agency will contribute an important communications capability to our implementation of Precisia's strategy for accelerating the development of the enormous potential we see for this technology." Martin Maloney, chairman of Broadford & Maloney, observed, "By linking leading-edge conductive ink technology with high-speed printing, Precisia has opened an exciting array of new business opportunities for virtually every segment of the graphic arts industry. We're delighted to be working with Precisia to bring its innovative products to the many sectors of the fast-changing printed electronics marketplace."