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Direct Mail Holdings Adopts Full Portfolio of KODAK Digital Printing Systems

Press release from the issuing company

ROCHESTER, N.Y., October 10, 2004 – Eastman Kodak Company’s Graphic Communications Group announced today that Direct Mail Holdings is the first company to adopt its full portfolio of printing products to provide total management of the printing workflow and process across all of the company’s multiple sites. Direct Mail Holdings and its affiliates include Alaniz, L.L.C. in Mount Pleasant, Iowa; Focus Direct in San Antonio, Texas; Mail America in Forest, Virginia; International Data Management in Akron, Ohio; Creative Print & Mailing in Tulsa, Oklahoma; and Creative Mailing & Marketing in Carson, California. “Our vision is to deliver customer direct mail pieces from image file to mailing within 24 hours, and Kodak is the company that can help us achieve this vision,” said Randy Seberg, president of Direct Mail Holdings. “We chose Kodak because we believe a collaboration with one total solutions provider enables us to provide complete management of the workflow across a variety of platforms.” Direct Mail Holdings has already improved operations at Alaniz with the installation of 20 DIGIMASTER print systems, and will now focus on improving Creative Print & Mailing and Creative Mailing & Marketing with the addition of the full spectrum of digital printing systems available from Kodak’s Graphic Communications Group, including: KODAK DIGIMASTER digital production systems for digital black-and-white printing. KODAK NEXPRESS 2100 digital production color presses, for full-color custom and variable production. KODAK VERSAMARK VJ1000 DE printing systems, high-speed black-and-white inkjet printing systems for adding variable data to direct mail pieces. ENCAD NOVAJET 1000i wide-format inkjet printers from Encad, Inc., a Kodak Company, for large format output. “Kodak’s Graphic Communications Group covers the full lifecycle of the printing process from pre-press to the final delivered product,” said James Langley, president, Graphic Communications Group, and senior vice president, Eastman Kodak Company. “We are working to help bring Direct Mail Holding’s vision to life by providing them with innovative equipment, workflow solutions and consulting and integration services.” Kodak is working with Direct Mail Holdings to integrate workflow and software interfaces across all of the printing platforms. Kodak’s press and color management experts will use their tools to fingerprint offset and digital presses to enable color consistency across all platforms and make a true distribute-and-print workflow possible. In addition, the Kodak team provides the solution for converting legacy imprinting applications while enabling high-speed KODAK printing solutions. “Eventually we will have all our sites run the same workflow, and maintain the same print quality from CTP and offset to four-color digital presses and wide format,” Seberg said. “We will be able to share jobs geographically across the country to get our customers’ communications in the hands of their customers faster and more effectively.” According to Seberg, Direct Mail Holdings is working with Kodak because "its digital solutions offer exceptional quality and reliability.” Seberg is working with Kodak to lay the foundation for a workflow design that sets the stage for future innovations in printing that will turn their vision into reality.