Cygnus Publishing Restructures Printing and Graphics Magazines
Press release from the issuing company
MELVILLE, N.Y.--Aug. 20, 2004-- Cygnus Publishing announced today it will suspend publishing of Southern Graphics, Printing Journal, Print & Graphics, and Printing Views which makes up the regional Graphics Network of publications following the September issue. The strategic move comes after evaluating the best way to deliver information to the changing printing and graphics industry, and how best to serve Cygnus advertisers.
"The printing and graphics industry took a hit after 9-11 that particularly affected the regional markets with some experiencing more than three solid years of decline," says Jann Levesque, group publisher of the Graphics Network. "Industries change, realign and grow. Suspending our regional print publications is perhaps only temporary as we continue to watch how the market evolves."
Industry interest has advanced over the past several years to include a greater focus on specific segments of the market with less weight given to broader more general topics. Cygnus will remain one of the leading sources for the printing and graphics market with top industry titles that include Ink Maker, Quick Printing, Printing News, and Wide-Format Imaging gaining more resources. Its print and graphics industry Websites receive nearly 500,000 page views monthly.
"By concentrating on existing market-leading positions, we can continue to efficiently deliver must-read information to audiences through our strong and trusted magazine brands and deliver greater value to our advertising customers," adds Levesque. "We are confident that this strategic restructuring will benefit the industry and assist the market to capitalize on the printing industry recovery."
Cygnus Publishing's Printing and Graphics market segment, known as the Cygnus Graphics Group, is a nationally circulated group of vertical and horizontal print and graphic titles that reach more than 145,000 influential professionals in nearly every major sector of the graphic communications industry. The penetration of this select audience group goes even deeper than the numbers imply and allows the titles to boast that they are "everywhere in the community of print."
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