July 27, 2004 -- BLOOMINGTON, IN -- To better focus on, and manage, its expanding graphic arts solutions offering and customers, online training pioneer StaffingTools has established a dedicated division called Prepress Training Solution. CEO Craig Hane says the division will be responsible for StaffingTools’ growing graphic arts client base, which now numbers over 4000 students. Prepress Training Solution: Formal Branding of a Successful Market Specialization Already utilized for its extensive Library of popular prepress application courses for graphic arts professionals, StaffingTools’ Prepress Training Solution brand name will now serve as the overall division, and brand name for the entity serving this segment. Managing the Prepress Training Solution division is StaffingTools’ V.P. of Strategic Development, Julie Jankowski. The Mission The Prepress Training Solution’s mission will be to fill the education gap in graphic arts workflows. Says Jankowski, “Our customers come to us because they find that although they may have the right software, paper, ink, and press; they often don’t have employees with adequate skills to maximize all that great equipment. The Prepress Training Solution is the easiest, most cost-effective way to get design and production staff up to speed and utilizing the company’s technology investments to their greatest advantage.” To illustrate what the Prepress Training Solution brings to the marketplace, the company is unveiling a new design identity for the division. The corporate identity includes a “puzzle piece” logo to convey the fact that the Prepress Training Solution can be the “last piece in the puzzle” of graphic arts workflows.