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Rochester Author Turns To ColorCentric, iGen3 To Produce Books On-Demand

Press release from the issuing company

ROCHESTER, N.Y., Dec. 22, 2003 - To demonstrate the power of short run, print-on-demand books, a Rochester author is working with local commercial printer ColorCentric Corporation and Xerox Corporation to produce a new management leadership guide book. "Using digital technology allows an author like me to have the flexibility to produce books without a high up-front investment and not have to inventory thousands of copies waiting for them to be sold," said Dick Palermo, chief consulting officer, Strategic Triangle Inc., a management-consulting firm. "Digital presses are not only faster and more economical than traditional presses, but also provide the ability to customize or personalize copies in line with the specific needs of buyers." The guide books will be printed by ColorCentric on the 100 page-per-minute Xerox DocuColor iGen3(tm) Digital Production Press. "This project demonstrates how the DocuColor iGen3 can excel at jobs not possible with traditional offset presses - such as short runs, quick job turnarounds and customization - while providing outstanding color print quality," said Frank Steenburgh, senior vice president, business growth, Xerox Production Systems Group. According to Palermo, "Do the Right Things...Right" is a 250-page guide book for achieving world-class organizational performance. The book, with 150 color illustrations, is a "how-to" manual for aspiring, newly appointed or experienced leaders, as well as the academics who teach them. "Printing this book demonstrates the outstanding capabilities of the DocuColor iGen3 and new full-color on-demand revenue opportunities for our business," said John Lacagnina, chief executive officer and president, ColorCentric. "We can now print anywhere from one to 1,000 or more full-color books when they are needed, and they can also be updated easily in the future. This is a great opportunity for authors and printers." Meanwhile, Palermo's book has been translated into Spanish and will simultaneously be printed in Chile to serve the needs of the Latin American market. The book will be printed on-demand using a Xerox DocuColor 12 copier/printer through a special arrangement with Sir Speedy in Santiago, Chile, and Buenos Aires.