ROLLING MEADOWS, Ill. — Screen USA, a leading supplier of systems and components for the graphic communications industry, has launched its redesigned website with an enhanced navigation and several new product information features. Log onto http://www.screenusa.com, and the new home page offers a preview of the extensive changes, including quick access to products, services and customer support.
"A dynamic website is an essential tool for effectively communicating with our existing customers and disseminating information to potential customers about Screen's expansive product portfolio," said Kunihisa Hashimoto, vice president of marketing for Screen (USA).
Drop-down menus afford a clear path to navigate the site. The color scheme and images underscore Screen's role as a technological innovator, especially in the area of Job Definition Format (JDF) compliance as embodied in the Trueflownet operating environment. Indeed, Trueflownet provides both the graphic and thematic elements that tie the site together, according to Hashimoto.
"Trueflownet is the conceptual solution upon which Screen's future production technologies will be designed," he pointed out. "It is the foundation for integrating current and future products and equipment."
The revamped site more accurately reflects Screen's customer-centric approach to business. Customized modifications that make information more accessible and products easier to find were developed from keen industry insight. An enriched search engine and convenient centralized navigation allow visitors to find exactly what they are looking for with just a few simple clicks of the mouse.
The site also expands and highlights established web features, such as multimedia presentations, printable pages and PDF format for all product brochures, with a fresh look and feel.
In addition, visitors to the site can learn about Screen's rich history and technological milestones, as well as industry and customer events in which the company has participated or plans to participate. An online media center containing press releases, fact sheets and photographs provides a comprehensive resource for journalists.
"Screen continues to grow and change with the rapid evolution in graphic communications, and the future appears bright for our customers and respective product partners," Hashimoto noted. "We already deliver outstanding value and superior customer support. By implementing additional features and offering a more inviting format conducive to online research, we can keep customers well informed and excited."
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.