Xerox Celebrates Olympic Sponsorship with Six-Story Banner in Athens
Press release from the issuing company
ATHENS--July 9, 2004-- In support of the 2004 Summer Olympic Games and to help bring the global spirit of "Team Xerox" to Greece, Xerox Corporation has created a massive six-story banner out of the individual portraits of more than 27,000 Xerox employees from more than 60 countries around the world.
Unveiled yesterday, the banner's overall image depicts the message "Welcome Home" in both English and Greek, celebrating the return of the Olympic Games to its historical birthplace. The banner covers nearly three sides of Xerox's office building in central Athens and will remain in place throughout the fall.
"The Olympic Games symbolize the teamwork and pride that unite people across the globe," said Diane McGarry, Xerox chief marketing officer. "The employee mosaic captures the message of unity that is the cornerstone of the Olympic spirit, key to our success at Xerox and core to the experience we deliver to our customers."
This is the second time that Xerox has created an employee mosaic banner to coincide with its sponsorship of the Olympic Games. The first mosaic, hung in Salt Lake City during the 2002 Winter Olympic Games, consisted of 17,000 photos of Xerox employees from 59 countries.
Xerox has been an Olympic Sponsor since 1964 and a Top Olympic Partner since 1993. As part of its official sponsorship of the 2004 Summer Olympic Games, Xerox will rely on nearly 6,000 high-performing digital multifunction systems, printers and copiers to provide printed race results to press, broadcasters, athletes, sponsors and Olympic staff. In addition, Xerox will have more than 230 support engineers from 20 countries on-site to ensure all systems function flawlessly around the clock during the duration of the Games.
The 2004 Summer Olympic Games take place August 13-29, involving 10,500 athletes from a record 202 nations, 45,000 volunteers, 301 medal ceremonies and an estimated ticketed attendance of 5.3 million. The Paralympic Games run Sept. 17-28 and cover 19 sports in more than 20 venues involving 4,000 athletes.
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