Company Promotes Red Pepper Color With Chili Recipe Contest
Press release from the issuing company
ROSWELL, Ga. (July 1, 2004) — Neenah Paper has launched a chili recipe contest to promote Red Pepper, the company’s most recognizable and popular deep color. The CLASSIC COLUMNS Red Pepper Best Chili Recipe Contest will award one grand prize package worth $400, including a $250 gift certificate to Williams-Sonoma, $100 worth of the company’s premium papers, a SCRIBE notebook, and, appropriately, a Neenah Paper apron.
“Color has become increasingly important in developing personal and brand identities that create an impact,” says Celena L. Evans, Associate Product Manager for Neenah Paper. “Our Red Pepper color is so striking that many customers ask for it by name.”
Red Pepper is available in CLASSIC COLUMNS ,CLASSIC Linen, and as a duplex with CLASSIC CREST Solar White. It contains 60 percent recycled fiber, including a minimum of 30 percent post-consumer recycled fiber.
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