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RR Donnelley Awarded Multi-Year Contract with Crosstown Traders

Press release from the issuing company

CHICAGO, June 4 -- RR Donnelley has been awarded a long-term contract with Crosstown Traders, the parent company of Arizona Mail Order, Bedford Fair, Lew Magram and Brownstone Studio's and Figi's. Crosstown sells woman's apparel, shoes and accessories through their main catalog program and meat, cheese and holiday gifts through their Figi's division. Under the agreement, RR Donnelley will provide a fully integrated solution from photography and color services through print and logistics services. RR Donnelley's Premedia Technologies group will provide premedia services for nearly all of Crosstown's titles including Old Pueblo Traders, Coward Shoes, Intimate Apparel, Regalla, Jewelry Book, Lew Magram and Brownstone Studio's. Work includes digital photography for Lew Magram and Brownstone Studio's as well as for Bedford Fair and Willow Ridge, which have been RR Donnelley premedia customers for 11 years. The work will be done out of the company's premedia facility in Elgin, Ill. This new contract will provide further opportunities to offer premedia services with some of the other titles. In addition, RR Donnelley Logistics will provide distribution for the company's printed promotional materials, and packaged merchandise being shipped to the consumer's home. "As a leader in the catalog industry, it is important for us to align with a partner like RR Donnelley who understands each of our catalog's individual brands and goals as well as our company's overall business to ensure that we continue to bring our end customers the highest quality of service," said Steve Lightman president and chief executive officer of Crosstown Traders. "We look forward to working with RR Donnelley to continue to exceed the expectations of our customers." "Crosstown Traders is a company that knows its customers and has been committed to delivering the highest quality merchandise at the best possible value," said Steve Zuccarini, president, catalog and retail solutions for RR Donnelley. "Through our collaborative relationship with Crosstown Traders, we have developed a strong insight into their business. With this knowledge and understanding, we are better-positioned to prepare, produce and deliver the right mix of solutions from across our entire value chain to exceed their current and future needs."